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PGDMM Program


PGDMM is one year part time post graduate diploma program.


The revised curriculum for the PGDMM Programme is developed keeping in mind the evolution in marketing principles in line with global and domestic practices, changing trends in the society, impact of technology on the marketing function and the expectations of industry, students and faculty members at large.
A student seeking admission to this course must have the following
1) Bachelor’s degree of any statutory University or other recognized foreign university.
2) Any diploma awarded by Board of Technical Education of any State Government or Central Government (post SSC three years’ Diploma with 2 years post Diploma experience or post HSC two years’ Diploma with one year post Diploma experience)


The Programme is a combination of:
a) Full Credit Courses (100 Marks each) : 3 Credits each
b) Half Credit Courses (50 Marks each)   : 2 Credits each
Total Credits: 31 Credits (1000 Marks)
a)9 Full Credit Courses * 3 credits per course = 27 Credits
b)2 Half Credit Courses *2 credits per course = 4 Credits
In terms of credits, for a period of one semester of 15 weeks:
a)every ONE hour session per week of L amounts to 1 credit per semester
b) a minimum of TWO hours per week of T amounts to 1 credit per semester,
c) a minimum of TWO hours per week of P amounts to 1 credit per semester,
In the Credit system the emphasis is on the effort put in by the learner and not on the workload of the teacher Each credit can be visualized as a combination of 3 components viz. Lecture (L) + Tutorials (T) + Practicals / Project Work (P) i.e. LTP Pattern.
The effort of the learner for each Credit Point may be considered under two parts :
a) The hours actually spent in class room / practical / field work instructions and
b) The notional hours spent by the Learner in self -study , in the library, peer interactions, case study, writing of journals and assignments, projects etc. for the completion of that  course.
Teaching / learning sessions are to be interpreted in a broader perspective as follows:
a) Teaching– Learning Processes: Classroom sessions, Group Exercises,Seminars, Small Group Projects, etc.
b)Evaluation: Tutorials, Class Tests, Presentations, Field work, Assignments,etc.
For detail syllabus of PGDMM (2013 Pattern)

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