MMM Program

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MMM Program

Master of Marketing Management (MMM)

This is a four semester, two year, full time degree program which is equivalent to MBA (Marketing) programme of the University of Pune.

This course provides necessary skills, knowledge and foundations for acquiring a wide range of rewarding career into the rapidly expanding world of marketing.

Eligibility for Admission

A graduate in any faculty from a recognized University / Statutory University.

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Examination System and Standard of passing:

All full credit courses in each semester will have 3 credits each (100 marks) – 50 marks for external examination and 50 marks for internal examination.

All half credit courses in each semester will have 2 credits (50 marks) – 50 marks for internal examination.

RM Mini Project (3 credits ) report based on the study and analysis of local social or managerial issue,  has to be submitted before 30th September. The institute shall conduct a viva for 50 marks.

A field work report (4 credits) (two hard copies and one soft copy) based on the observations conducted by the student in the field about marketing concepts has to be submitted to the Institute 15th March. The student will give oral presentation of the same.

A project based on summer training (6 credits) of 8 weeks, in the area of marketing management, is to be prepared and two hard copies and one soft copy (CD) are to be submitted before 30th September.  The institute shall conduct an internal viva-voce for 50 marks. There shall be an external viva for the SIP for 50 marks.

The minimum standard of passing will be Grade E in concurrent evaluation and University evaluation as separate heads of passing for each course.