Marketing Management_2015

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Marketing Management


Sr.No. Research Paper Title
Author & Co-Authors

Study of Brand Preferences & Life Style Habits of Next Generation with Special Reference to Select Cities in Maharshtra

Vikas Dole & Dr. Satish Warphade

FDI in retail a win-win for both host and home countries

Jamshed Nariman Darasha

Misbehavior by Student Consumers at Supermarkets & Malls in PMC and PCMC Areas of Pune City

Mr. Balkrushna Potdar

An empirical study: Influence of Corporate Social Responsibility activities undertaken by FMCG companies towards the loyalty of organized retail customers of Pune city

Prof. Vivek Swami & Dr. V. R. Humbe

E-tailing: Analysis of Customer Preferences towards Online Shopping in Pune Region

Prof. Vishal Raut & Prof. Dr. Shubangi Walvekar

Marketing through Social Media: Is it an effective promotional tool in Hospital ?

Prof.Mrs. Neelam Raut & Prof. Dr. Balkrishna Sangvikar

Impacts of Procurement Strategy in Sustaining Competitive Advantage in Mobile Communication Industry in Tanzania: Cases of Selected Companies

Noor Basha Abdul, Mr. Maige M. Mwasimba & Mr. Benson Kagashe

SWOT Analysis as a Tool to Enhance Competitiveness of Indian Software Industries

Dileep Baragde & Dr. Neeta Baporikar