Marketing Management_2015

Marketing Management

Sr.No.	Research Paper Title	Author & Co-Authors
1	Study of Brand Preferences & Life Style Habits of Next Generation with Special Reference to Select Cities in Maharshtra	Vikas Dole & Dr. Satish Warphade
2	FDI in retail a win-win for both host and home countries	Jamshed Nariman Darasha
3	Misbehavior by Student Consumers at Supermarkets & Malls in PMC and PCMC Areas of Pune City	Mr. Balkrushna Potdar
4	An empirical study: Influence of Corporate Social Responsibility activities undertaken by FMCG companies towards the loyalty of organized retail customers of Pune city	Prof. Vivek Swami & Dr. V. R. Humbe
5	E-tailing: Analysis of Customer Preferences towards Online Shopping in Pune Region	Prof. Vishal Raut & Prof. Dr. Shubangi Walvekar
6	Marketing through Social Media: Is it an effective promotional tool in Hospital ?	Prof.Mrs. Neelam Raut & Prof. Dr. Balkrishna Sangvikar
7	Impacts of Procurement Strategy in Sustaining Competitive Advantage in Mobile Communication Industry in Tanzania: Cases of Selected Companies	Noor Basha Abdul, Mr. Maige M. Mwasimba & Mr. Benson Kagashe
8	SWOT Analysis as a Tool to Enhance Competitiveness of Indian Software Industries	Dileep Baragde & Dr. Neeta Baporikar