Marketing Management_2011

Human Resource Management

Sr.No.	Research Paper Title	Author & Co-Authors
1	Managing Brand for the long run: Brand Reinforcement and Revitalization	Mr. Vikas Dole
2	Do’s and Don’ts in Promotions	Mrs. Radha Louis
3	The Power of social media clout-a change and a challenge: an empirical study	Dr. Stephen D’silva , Dr. B.D. D’silva & Miss. Roshni Bhuptani
4	Impact of Wal-Mart-Bharti Alliance on Indian Organized and Unorganized Retail Market	Mr. Komal Chopra
5	Factors affecting on purchasing in the Thai automotive market	Preecha Wararatchai
6	E-Tailing –The new buzzword in Retailing	Dr. Prasanna Deshmukh & Mr. Sujay Khadilkar
7	Analysis of Automotive Lubricant Market in India and Marketing Strategies for Rural Markets	Dr. Prafulla A. Pawar & Mr. Rahul Khandelwal
8	Role of Modern CRM Practices in enhancing Industry-Institute Interaction Programme	Dr. Om Prakash Gupta & Mr. Shantilal Jadhav
9	Effectiveness of Product Placement in Hindi Movies	Ms. Smita V. Harwani
10	Customer Relationship Management in Service Industry	Ms. Smita V. Harwani
11	Relevance of Luxury Branding in Current Marketing Scenario	Ms. Shilpa R. Kankonkar