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Marketing Management_2011

 
 
Human Resource Management

 

Sr.No. Research Paper Title
Author & Co-Authors
1

Managing Brand for the long run: Brand Reinforcement and Revitalization

Mr. Vikas Dole
2

Do’s and Don’ts in Promotions

Mrs. Radha Louis
3

The Power of social media clout-a change and a challenge: an empirical study

Dr. Stephen D’silva , Dr. B.D. D’silva & Miss. Roshni Bhuptani
4

Impact of Wal-Mart-Bharti Alliance on Indian Organized and Unorganized Retail Market

Mr. Komal Chopra
5

Factors affecting on purchasing in the Thai automotive market

Preecha Wararatchai
6

E-Tailing –The new buzzword in Retailing

Dr. Prasanna Deshmukh & Mr. Sujay Khadilkar
7

Analysis of Automotive Lubricant Market in India and Marketing Strategies for Rural Markets

Dr. Prafulla A. Pawar & Mr. Rahul Khandelwal
8

Role of Modern CRM Practices in enhancing Industry-Institute Interaction Programme

Dr. Om Prakash Gupta & Mr. Shantilal Jadhav
9

Effectiveness of Product Placement in Hindi Movies

Ms. Smita V. Harwani
10

Customer Relationship Management in Service Industry

Ms. Smita V. Harwani
11

Relevance of Luxury Branding in Current Marketing Scenario

Ms. Shilpa R. Kankonkar