Marketing Management 2018

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Marketing Management

 

Sr.No. Research Paper Title
Author & Co-Authors
1

Natural Intelligence, Artificial Intelligence and Marketing : Success Mantra for Organisations in 21st Century

Prof. Dr. Rajendrasingh Pardeshi
2

To construct and validate the online Consumer Buying Behaviour Model

Dr. Jitendra Bhandari
3

Experiential Marketing practices in Goa – A Case Study of an Eco resort

Lyseth M D’Souza and Dr. Nandkishore G. Sarode
4

“Advergames : An effective Marketing tool in the Digital Era”

Manisha Dayal
5

Marketing Mix for Ecommerce in todays Digital Age

Deepti Dakhole
6

Industrial and Service Sector growth in India and challenges ahead

Mr. Sagar Shashank Pole
7

Product Positioning Concept : Case study of CMM marketing in Pune

Vijay Salunke  and Dr. Nitin Zaware