Marketing Management 2018

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Sr.No.	Research Paper Title	Author & Co-Authors
1	Natural Intelligence, Artificial Intelligence and Marketing : Success Mantra for Organisations in 21st Century	Prof. Dr. Rajendrasingh Pardeshi
2	To construct and validate the online Consumer Buying Behaviour Model	Dr. Jitendra Bhandari
3	Experiential Marketing practices in Goa – A Case Study of an Eco resort	Lyseth M D’Souza and Dr. Nandkishore G. Sarode
4	“Advergames : An effective Marketing tool in the Digital Era”	Manisha Dayal
5	Marketing Mix for Ecommerce in todays Digital Age	Deepti Dakhole
6	Industrial and Service Sector growth in India and challenges ahead	Mr. Sagar Shashank Pole
7	Product Positioning Concept : Case study of CMM marketing in Pune	Vijay Salunke  and Dr. Nitin Zaware